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1. Promotional Product Market Analysis
Promotional products such as pens, stock cards,and plush toys are the items used to promote a product, service or company program, including advertising specialties, premiums, business gifts, incentives, awards, prizes, and other imprinted or decorated items. There are some data analyses that show the importance of promotional products.
Studies prove a promotional product is a must
According to Promotional Products Association International (PPAI):
- 94 percent of customers could recall the promotional products they had received in the past two years.
- 89 percent could also recall the advertiser.
- 83 percent reported they were happy to receive promotional products.
- 48 percent would like to get promotional products more frequently.
- 69 percent tend to keep the promotional products.